The 5 Ps of Podcasting

The 5 Ps of Podcasting

One of the most powerful tools I utilize in my business life is podcasting.  I sat down with my podcast producer, Marc Ronick of iRonick Media, to discuss why podcasts can bring so much value to both you and your clients. We touch on how to create a winning...
Avoiding the Kitchen Sink Approach to Business

Avoiding the Kitchen Sink Approach to Business

Most entrepreneurs understand they need to “niche down,” i.e. figure out who’s in their target audience and how you can serve their needs. As the saying goes, if you appeal to everyone, you appeal to no one. But niching down is more than narrowing...
The Power of a Simple Message in Digital Marketing

The Power of a Simple Message in Digital Marketing

Running a business tends to make your to-do list quite long. This cuts into your freedom and keeps you from growing — or enjoying! — your enterprise. The more you can simplify, the better. You may know that delegating and automating your tasks can help you gain more...
4 Steps to Get New leads That Convert Fast

4 Steps to Get New leads That Convert Fast

Darrell Evans joins me on this episode to talk about one of the most important things in business, getting new leads! Here’s a glance at what you’ll learn from our discussion in this episode: His C.O.R.E model for converting new leadsUnderstanding your ‘Triggering...