One of the most powerful tools I utilize in my business life is podcasting.
I sat down with my podcast producer, Marc Ronick of iRonick Media, to discuss why podcasts can bring so much value to both you and your clients. We touch on how to create a winning podcast that brings you joy, works for you, and gets you closer to your business goals.
If you’ve been considering starting your own podcast, this is the perfect conversation for you.
3:10 Build authority & increase awareness by showing your personality through podcasting
5:20 Podcasts are endless treasure troves of content gems you can repurpose
8:45 You own your podcast, it doesn’t own you
10:00 Apply the 5 P’s of business to podcasting—promise, product, process, people, and profit
10:15 Pay attention to the struggles your clients have and use your podcast to address them
14:55 Map out, automate, and organize your process for a streamlined, consistent system
17:40 Niche down your audience and determine exactly who you’re talking to
19:54 “Do the stuff that you love to do, and don’t do the stuff that you don’t love to do”
20:04 Make sure you’re profiting from your podcast in the ways that are important to you
24:50 “Podcasting is a way to get your message out, in your language, in your tone.”