In this episode, Pete Mohr and Mary Henderson discuss the importance of personal branding. There are countless brands to compete with in your industry: this episode will teach you how to build your brand as a reflection of your personal values. Once you do this, you can start to successfully position your business as the go-to brand in your category. 

Here are a few things we cover:

• Injecting your individuality into your entrepreneurship

• Why personal branding is not about fame

• Why a small business should not always niche down

• Taking strategic advantage of your unique knowledge and skills

• Lead generation, attracting your target audience, and increasing organic traffic

Notable passages:

What is personal branding and why is it important

Why niching down isn’t always the answer

Knowing your true “currency” as a business owner

Using a “pull” strategy instead of pushing your brand onto people

Reference links to Mary Henderson:

https://www.linkedin.com/in/maryhendersoncoaching/

For more inspiring entrepreneurial wisdom, be sure to follow Pete on Instagram at https://www.instagram.com/petemohr_coach/ or on LinkedIn at https://www.linkedin.com/in/petermohr/.