Community Counts

 Beyond the Bottom Line
Let’s dive into something critical: your business and its role in the community. You might think your main job is to pull in profits, and you’re not wrong. But there’s more to the story.

The Big Picture
Your business isn’t an island; it’s part of a community, be it physical or virtual. This community shapes your success. Engaging with it isn’t just “feel-good” stuff; it impacts your bottom line. Companies that give back see better customer loyalty and happier teams. So, it’s a win-win. Your team feels proud working for a purposeful business, and that boosts morale.

Get Tactical
Take a pause and think about your unique skill set. Maybe you run a tech company. How about offering coding classes to underprivileged kids? If you’re in the food industry, you can team up with your local food bank. For example, in my business, we have a donation box for footwear. We refurbish the shoes and give them back to those in need through the food bank.

Leverage Your Team
If you’re unsure which cause suits your business best, just ask your team. They’re also part of the community and might offer perspectives you haven’t considered. Who knows, you might spark a company-wide initiative that boosts team spirit even more.

It’s Good PR
These acts of kindness can translate into some great PR. Goodwill is a strong currency, and it could start from just one phone call to a local non-profit. And hey, community involvement isn’t just a nice-to-have; it’s essential for your business.

Setting the Budget
You’re probably wondering, “All this sounds great, but who’s got the time?” Here’s where you get strategic. Decide what portion of your profits you can allocate to community work. You might start small, and that’s fine.

Time to Act
So, what’s holding you back? Pick one thing to start with, make it manageable and make it meaningful. Remember, leadership isn’t just about chasing profits; it’s about steering towards purpose. Your team will admire your stand, and that’s contagious.

Don’t just take my word for it; you can listen to a deeper dive on this topic in my latest Business Owner Breakthrough Podcast episode.

Download the 10 Pillars of Purposeful Leadership eBook:

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