In this episode of the Business Owner Breakthrough Podcast, host Pete Mohr talks about the fourth P of the five P framework – people. One of the biggest frustrations of business owners is their people, but Pete emphasizes that having a great team is the best way to create freedom in your business. Pete introduces the “Love it or Leave it” framework and explains the importance of teamwork in a business.

Here are a few things Pete covers:

• Understanding the importance of the “Love it or Leave it” framework
• Breaking down the people in your sphere of influence into three categories: ideal customer, ideal teammate, and ideal outsource supplier
• Aligning your marketing, business, promise, and product to attract more of your best clients and less of your worst clients
• Maximizing your team by pairing different qualities in each person to create the best experience for your clients
• Making sure your outsource suppliers are in alignment with your promise and help deliver it effectively.

It’s time to take action:
The most important thing for listeners to do after listening to the podcast is to evaluate their own people – their ideal customer, ideal teammate, and ideal outsource supplier. Make sure they are aligned with the promise, product, and process of the business and that the team is working together cohesively to deliver the best possible experience for clients.