In this episode of the Business Owner Breakthrough Podcast, host Pete Mohr discusses the importance of having a clear and compelling promise in your business. According to Pete, your promise is the foundation of every major decision in your business, and it’s what drives your clients to buy from you. He also talks about the importance of understanding your unique differentiating factor, and how to take your clients on a journey from their current problem to a better life.

Here are a few things Pete covers:

• The role of the promise in business success
• How to create clarity around your promise
• The steps to take in order to deliver on your promise
• The importance of understanding your unique differentiating factor
• How to take your clients on a journey from their current problem to a better life

It’s time to take action:
The most important thing for listeners to do after finishing this podcast is to take a step back and assess their own business promise. Is it clear and compelling? Does it effectively convey the value and benefits of your products or services? If not, it may be time to make some changes to better align with your clients’ needs and desires.