In this episode, Pete Mohr and Jason Cercone chat about the power of podcasting and how this simple strategy can be a centerpiece of your branding. In a world where every business is fighting for attention, draw organic traffic to yourself by sharing value and expertise through a quality podcast.

Here are a few key things we cover:

• How to start a podcast and utilize it for personal branding

• Strategy for building authority & brand awareness

• Storytelling vs selling

• Boosting your SEO by guesting on podcasts

• Networking virtually

Notable passages:

Selling people on your story through the ultimate stage of podcasting

Getting comfortable behind the microphone to get the hang of connecting to your audience

Understanding how both the host AND the guest can reap great value from podcast collaboration

Reference links to Jason:

https://jasoncercone.com

https://www.linkedin.com/in/jasoncercone/

For more entrepreneurial wisdom, follow Pete on Instagram at https://www.instagram.com/petemohr_coach/ or on LinkedIn at https://www.linkedin.com/in/petermohr/.