Podcasting for Entrepreneurs: Storytell—Don’t Sell

In this episode, Pete Mohr and Jason Cercone chat about the power of podcasting and how this simple strategy can be a centerpiece of your branding. In a world where every business is fighting for attention, draw organic traffic to yourself by sharing value and expertise through a quality podcast.

Here are a few key things we cover:

  • How to start a podcast and utilize it for personal branding
  • Strategy for building authority & brand awareness
  • Storytelling vs selling
  • Boosting your SEO by guesting on podcasts
  • Networking virtually

Notable passages:

Selling people on your story through the ultimate stage of podcasting

Getting comfortable behind the microphone to get the hang of connecting to your audience

Understanding how both the host AND the guest can reap great value from podcast collaboration

Reference links to Jason:



For more entrepreneurial wisdom, follow Pete on Instagram at https://www.instagram.com/petemohr_coach/ or on LinkedIn at https://www.linkedin.com/in/petermohr/.

You May Also Like…

Kolbe’s Hiring Mastery

Kolbe’s Hiring Mastery

In today’s episode of the Business Owner Breakthrough Podcast, host Pete Mohr dives into the transformative power of...

Unlock Team Productivity

Unlock Team Productivity

In today's episode of the Business Owner Breakthrough Podcast, host Pete Mohr dives deep into the Kolbe system's...

Optimize with Kolbe Insights

Optimize with Kolbe Insights

In this enlightening episode, Pete Mohr dives deep into the intricate world of team dynamics, revealing how...