Pete’s Blog
You lead your business, it shouldn’t be leading you. This blog is designed to bring you the tips and tools that will propel you to a bigger, more focused future for your life and business!
Showing Up, Not Showing Off
Why Your Business Needs YOU, Consistently In all the talk about marketing and advertising, we often forget one key branding tenet. We're talking to...
Breaking Free from the Meeting Invites
From “when are you free?” to “what’s next” Centuries ago, we relied on slow methods of communication. It took months, sometimes years, to connect...
From Big Boss to Entrepreneurial Leader
One of the biggest mistakes new entrepreneurs make is assuming they must "do it all." Even if they hire employees, they cling to their workload....
Are You Hustling or Hurting Your Business?
Every entrepreneurial journey begins with a great idea — or at least a passionate one. That idea drives an intense motivation to bring that idea to...
Your own worst enemy
As I always say, you own your business — it shouldn't own you. But how does that work if you're your own boss? Because you're passionate about your...
Knowing Your Money: Why Cash Flow is the Key To Entrepreneurial Success
Keeping track of your cash flow is an essential part of a successful business strategy, but it's also one that is often neglected. Many...
The Dark Side of Entrepreneurship
Entrepreneurship typically appeals to creative, motivated people who have a great idea for a business (or three!) That means that entrepreneurs tend...
How Your Business Benefits from Your Personal Brand
Especially in this digital era, many entrepreneurs are content creators, AKA solopreneurs. They rely heavily on their personal brand to gain an...
To Write Or Not To Write — Is Branded Content Worth Your Time?
Every single business or marketing guru will recommend it. Write your own book, they say. Demonstrate your thought leadership. Show that you're an...
The Entrepreneurial Imposter: How to Overcome Self-Doubt and Clarify Your Goals
Let's be honest. Entrepreneurship is difficult. While it initially seems like a clear path to freedom — and it can be — it's also a recipe for long...
How a Benefit-Centric Approach Boosts Your Business
Entrepreneurship and ambition — they go hand in hand. Whether you've got a great idea for a product or a desire to work for yourself, you quickly...
What’s the Heart of your Business?
Running a business may seem like a complex set of tasks, goals, and revenue-generating tactics, and in one way, it is. However, the core element...
Why Communication is Your Best Friend in Business
As entrepreneurs, we’re constantly looking for new and innovative business strategies that can change the game. But all too often, the most...
Protecting Your Light Bulb Moment: Why All Entrepreneurs Must Defend Intellectual Property
Entrepreneurship entails a lot of things: motivation, innovation, resourcefulness, and so on. Ultimately, though, it all comes down to ideas....
The Art of Selling for Entrepreneurs
How to Sell Without Being "Sales-y" After years of talking to business owners, I've discovered two characteristics that most of them have in common....
The 5 Ps of Content Marketing
Almost every entrepreneur needs content marketing to grow their brand. It's usually the easiest and most cost-effective way to get your customers'...
Why asking “Why?” makes good sense
One tip we were taught as students was to ask questions when we don’t know the answer to something. If we didn’t know something in class we were...
Avoiding the Kitchen Sink Approach to Business
Most entrepreneurs understand they need to "niche down," i.e. figure out who's in their target audience and how you can serve their needs. As the...