In this episode, Pete Mohr and Michael DeLon talk about the power of creating your own books. Releasing a great book packed with wisdom shows clients what you offer, why they should trust you, and what sets you apart from the competition. You don’t need to be a word whiz to make an amazing book—you just need to communicate your ideas to writers who can bring them to life on the page.

Here are a few things we cover:

• Following your purpose as an entrepreneur

• Providing strategic value to get your foot in the door with leads

• Using books to market, share your skills, and get clients

• Building credibility & creating authority in the business world

• Setting your small business apart from industry competitors

Notable passages:

How Michael’s escape from “prison” led to many business breakthroughs

Using professional writers to communicate YOUR ideas effectively in book form 

Outlining your book content by addressing common client pain points

Reference links to Michael:

LinkedIn https://www.linkedin.com/in/michaeldelon/

Website https://paperbackexpert.com