The Art of Selling for Entrepreneurs

The Art of Selling for Entrepreneurs

How to Sell Without Being “Sales-y” After years of talking to business owners, I’ve discovered two characteristics that most of them have in common. First, they want more freedom in their lives. And second, the main thing holding them back is an...
The 5 Ps of Content Marketing

The 5 Ps of Content Marketing

Almost every entrepreneur needs content marketing to grow their brand. It’s usually the easiest and most cost-effective way to get your customers’ attention and demonstrate your expertise. Plus, it’s the first step toward providing value — the key...
Why asking “Why?” makes good sense

Why asking “Why?” makes good sense

One tip we were taught as students was to ask questions when we don’t know the answer to something. If we didn’t know something in class we were encouraged to ask. A good teacher encourages that element of inquiry into their students. When students ask rich questions...
Avoiding the Kitchen Sink Approach to Business

Avoiding the Kitchen Sink Approach to Business

Most entrepreneurs understand they need to “niche down,” i.e. figure out who’s in their target audience and how you can serve their needs. As the saying goes, if you appeal to everyone, you appeal to no one. But niching down is more than narrowing...