You Can’t Make Profit Without The Right People

You Can’t Make Profit Without The Right People

What’s the most important aspect of any business? Sales? Marketing? Efficiency? The correct answer is actually something that all these elements have in common: People! But although people are the most important aspect of any business, they’re also the most difficult....
Win Over Customers With a Winning Promise

Win Over Customers With a Winning Promise

A couple of years back I came up with an idea for changing your frustrations as a business owner, into freedoms. I call it the 5 P framework. One of those P’s stands for promise. Your promise is an element of your business that you need to nail. If you think about it,...
Why Your Personal Brand Needs a Promise

Why Your Personal Brand Needs a Promise

To be a successful entrepreneur, you must become a leader. And to become a leader, you must earn your audience’s trust. Your personal brand is a large part of that. But it’s more than your profile picture or email sign-off. It’s essentially your...