Catherine Brown joins me today for a great discussion around her best selling book How Good Humans Sell. We had a great conversation around sales culture and the fact that selling doesn’t compromise being a good person. Helping connect purpose to selling is so important, listen in to learn why! 

Here’s a glance at what you’ll learn from our discussion in this episode:

• The fact that most people think sales is “icky” is a problem that needs to be addressed
• Bad experiences tend to be remembered more than the good ones
• Why is it that people have a negative impression of sales?
• What role does mindset play in sales success?
• It’s time to ramp up your listening skills to become better in sales

For more information on Catherine, you can visit her website at www.extraboldsales.com