Win Over Customers With a Winning Promise

Win Over Customers With a Winning Promise

A couple of years back I came up with an idea for changing your frustrations as a business owner, into freedoms. I call it the 5 P framework. One of those P’s stands for promise. Your promise is an element of your business that you need to nail. If you think about it,...
Why Your Personal Brand Needs a Promise

Why Your Personal Brand Needs a Promise

To be a successful entrepreneur, you must become a leader. And to become a leader, you must earn your audience’s trust. Your personal brand is a large part of that. But it’s more than your profile picture or email sign-off. It’s essentially your...