Running an independent footwear store today isn’t for the faint of heart. You’re juggling rising costs, supply chain headaches, and staffing challenges, all while competing with big-box retailers and e-commerce giants. Sound familiar? The good news is that independent retailers aren’t just surviving- they’re thriving. The secret? Something the big guys can’t replicate: authentic connection. 

I recently sat down with Mark Denkler, President of the National Shoe Retailers Association (NSRA), and we talked about why connection through networking, education, and partnerships is the key to long-term success for independent retailers. 

You’re Not in This Alone 

Retail can feel like a lonely road, but it doesn’t have to be. One of the biggest advantages of being part of NSRA is the network. Imagine sitting at a table with people who’ve been where you are, who understand the challenges you’re facing, and who have solutions that actually work. 

“When retailers come together, they realize they’re not alone in this,” Mark told me. And that’s powerful. Whether it’s negotiating better lease terms, finding ways to cut costs, or integrating AI into daily operations, having a community of like-minded business owners can be a game-changer. 

Adapt or Get Left Behind 

The retail industry isn’t what it was five years ago or even two years ago. Trends shift, technology evolves, and consumer expectations continue to rise. Mark spends time at shoe shows across North America and Europe, and he’s seeing two major themes shaping the industry right now: AI and sustainability. 

AI is no longer a futuristic concept… it’s here! Retailers who use it effectively are gaining a competitive edge. Whether it’s tracking foot traffic, managing inventory, or fine-tuning digital marketing, AI tools can help simplify operations and improve customer experiences. Understanding AI is not only about keeping up, it’s about getting ahead. 

Sustainability is another shift that can’t be ignored. Consumers, especially younger generations, want to know how their shoes are made and whether a brand’s values align with their own. 

European retailers are leading the charge, but North America isn’t far behind. You’re going to miss out on a growing customer base if you ignore the sustainability aspect of your business. So if you’re not already thinking about sustainable products or packaging, now’s the time. 

The Hidden Costs You Can’t Afford to Ignore 

Beyond technology and trends, financial pressures continue to squeeze retailers. If you locked in a lower lease during COVID, chances are that deal is expiring soon and landlords know they have leverage. Higher tariffs on imports are another challenge, cutting into already thin profit margins. 

This is where strategic planning makes all the difference. For some, it means renegotiating leases smartly. For others, it means rethinking location strategies or tapping into NSRA’s resources to access cost-saving partnerships. From better credit card processing rates to lower shipping costs, small retailers who leverage these tools can level the playing field against larger competitors. 

Be the Place People Want to Be In

Hiring isn’t just about filling positions- it’s about keeping great employees. One of the biggest struggles post-pandemic has been retention. Nowadays, the most successful retailers are the ones who build a strong store culture. 

Mark says that you need to “Make your store a place where people want to be”, and that means more than just offering competitive pay. It’s about creating an environment where employees feel valued. 

Take your managers out for coffee. Celebrate birthdays. Offer training and mentorship. People stay where they feel appreciated and see a future. 

Why NSRA Membership is a Smart Investment 

At just $249 a year, NSRA membership pays for itself through education, networking, and cost-saving opportunities. Whether you’re attending the annual Footwear Forum, participating in the Next Gen program, or getting into a nationwide network of fellow retailers, you’re gaining access to insights and strategies that can save you thousands. 

Mark said “One conversation can completely change your business,” and he’s right. The independent retail landscape may be challenging, but it’s also full of opportunity if you have the right people in your corner. 

It’s Time to Take Action 

Success in independent retail isn’t about going it alone, it’s about finding the right partners, embracing new tools, and continuously adapting to change. 

If you’re ready to take your business to the next level, consider joining NSRA, attending the Footwear Forum, or simply reaching out to fellow retailers for advice. Connection isn’t just valuable… It’s essential. 

Check out NSRA.org to explore resources, networking opportunities, and ways to become part of a community that’s dedicated to supporting retailers. Let’s build stronger businesses together.