Why asking “Why?” makes good sense

Why asking “Why?” makes good sense

One tip we were taught as students was to ask questions when we don’t know the answer to something. If we didn’t know something in class we were encouraged to ask. A good teacher encourages that element of inquiry into their students. When students ask rich questions...
Avoiding the Kitchen Sink Approach to Business

Avoiding the Kitchen Sink Approach to Business

Most entrepreneurs understand they need to “niche down,” i.e. figure out who’s in their target audience and how you can serve their needs. As the saying goes, if you appeal to everyone, you appeal to no one. But niching down is more than narrowing...
Going Digital in the Age of Remote Work

Going Digital in the Age of Remote Work

The digital revolution has happened — or really, it’s still going on. Businesses are seeing a greater need to use digital tools, whether for marketing, sales, or operations. Even before the pandemic, there was huge pressure to go digital. People love the...